AdMob released their February 2010 Mobile Metrics report recently which included some interesting findings. You can see the traffic separated into three categories: smartphones, feature phones and mobile internet devices so we can see the relative growth in each category over the past year.

Below are some key findings from the report:

• In February 2010, smartphones accounted for 48% of AdMob’s worldwide traffic, up from 35% in February 2009. The strong growth of iPhone and Android traffic, fueled by heavy application usage, was primarily responsible for the increase. In absolute terms, smartphone traffic increased 193% over the last year.
• Android was the fastest growing operating system in the AdMob network year-over-year. Android’s share of smartphone requests increased from 2% in February 2009 to 24% in February 2010. The top five Android devices worldwide, by traffic, were the Motorola Droid, HTC Dream, HTC Hero, HTC Magic, and the Motorola CLIQ.

Since everything is broken out by category we can see the top ten phones for the United States.  As you can see, Android accounted for 7 of the top 10 (see chart below).

Last but certainly not least,, the iPhone OS and Android are extremely close in the United States when it comes to share of AdMob requests. Android reached an all time high of 42% compared to iPhone’s 44%. Could Android become the leading mobile operating system in the AdMob network very shortly? I think so!

Check out the complete report at Admob.

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